IExperience built over years in this market
We have spent the past years building the women's health ecosystem in Spain, Portugal and Europe. We have observed a great many women's health companies attempt to establish themselves in Iberia, and we understand with some precision why a few succeeded and why most did not. That understanding is what informs our work, insights and recommendations.
IIEntry and capital are one problem, and we are paid on solving it
Companies rarely fail in a new market because the strategy was wrong. They usually fail because they ran out of runway before the market answered. Entry and capital are the same problem, so we don't split them. We partner with you to solve the problem, which is why we partially price on the outcome — a share of what we earn is tied to distributors signed, first revenue, and rounds closed.
IIIFull-stack orchestrator, women's health end to end
One strategic point of contact across the whole journey — strategy, entry and funding — specialised in women's health throughout. Isabel Holguera has spent more than ten years guiding companies through international expansion, as an advisor, mentor and investor. Lucia Orozco has spent more than ten years in financial strategy and international go-to-market, working with founders and with institutions in women's health.